BUDWEISER HIP HOP CAMPAIGN
In honor of the 50th anniversary of Hip Hop, Budweiser brought back the limited-edition Biggie can. The ask was to develop a national trade program that would drive consideration of Budweiser by authentically connecting the brand’s positioning with the values of the Hip Hop community.
In honor of the 50th anniversary of Hip Hop, Budweiser brought back the limited-edition Biggie can. The ask was to develop a national trade program that would drive consideration of Budweiser by authentically connecting the brand’s positioning with the values of the Hip Hop community.
|
|
|
|
Below is the final visual that was approved for trade.
